Archive | August, 2010

Environmentally Friendly LED Tree Lights for Indoor Landscaping and Holiday Decorating Unveiled by Hoffman Design Group

24 Aug

Folcroft, PA, August 24, 2010:  This year, Hoffman Design Group, Inc. is once again leading the charge for more environmentally friendly interior landscaping for the Holidays.  With the introduction of LED lights into the market for more environmental, cost saving and reduction in power usage initiatives, Christmas Decorators at Hoffman have pored over countless vendors to find that one outstanding example of bringing the outside in.  Their new, vibrant LED tree is the pinnacle of their design mantra of continuous movement toward a more sustainable environment in which to delight clients.

Through the years, this Philadelphia Interior Landscape company has continued to push the envelope of traditional holiday décor with a contemporary, naturalistic twist, while maintaining their commitment to going green.  According to Bryan Hoffman, owner of Hoffman Design Group, “We believe in conserving the well-being of this planet, and we work with our clients to create sustainable environments. The LED tree is one more step in that direction, having much less of an environmental impact than other forms of lighting.”

LED lights last much longer than traditional incandescent lights, and use less electricity.  They do not heat up, lessening the risk of fire.  Because they do not have filaments, they hold up well to bumping and jarring. As a result, LED lights don’t have to be replaced as often, don’t burn out, and are not easily damaged, all of which reduce the maintenance and energy costs of a display using these environmentally friendly lights. Hoffman Design Group anticipates creating beautiful holiday corporate landscapes to please their clients for years to come using this new, green technology.

About Hoffman Design Group, Inc.

Hoffman Design Group, Inc, located in Folcroft, PA, specializes in creating beautiful plantscapes, corporate floral arrangements and green wall designs in Philadelphia and the surrounding suburbs, Delaware, and New Jersey.  Their landscape designs have won many awards, and they take pride in their elegant, environmentally friendly seasonal and holiday decorating, corporate interior plantscapes and urban exterior landscaping.  For more information, visit http://www.hoffmandesigngroup.com

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Paskill Stapleton & Lord Presents Strengthening Website Design for Adult Student Recruitment

10 Aug

Glenside, PA – August 10, 2010 – With 90% of adults beginning their search for colleges or universities on the Internet, many college recruiters who attended the 2010 eduWeb Conference in Chicago at the end of July, found university marketing firm Paskill Stapleton & Lord’s seminar Strengthening Website Design for Adult Student Recruitment to be invaluable, especially in light of the growing trend of more adults pursuing higher education degrees.

Comments from the marketing and enrollment professionals who attended the eduWeb Conference seminar given by Jim Paskill, principal and creative director for Paskill Stapleton & Lord, included:

  • “Great presentation! Useful information.”
  • “Thanks for offering a session on the adult/graduate student population.”
  • “Lots of good nuggets, almost too much.”
  • “Very good focused information – will help me to improve our institution’s adult learning website.”

In response to comments like these and the strong attendance, the college marketing firm will offer a free, webinar version of this presentation on October 13, 2010.

“Because a school’s website is often the very first impression prospective adult students have of a college or university, if the website is not optimized for them, then the school’s messaging starts at a disadvantage,” says Paskill. “Studies show that to attract more adult students, the websites have to be designed with them in mind.”

Based on a university integrated marketing approach, the webinar is designed for marketing/enrollment professionals interested in enhancing the recruitment of adult students. It will cover the same material as the seminar given at the eduWeb Conference.   Participants will learn about:

  • The website’s crucial first impression
  • Techniques to get and keep adults engaged
  • Special attention for special adult groups
  • Preparing for the mobile web

For more information or to register for this free webinar offered by Paskill, Stapleton & Lord, go to https://www1.gotomeeting.com/register/734866665.

About Paskill Stapleton & Lord

Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions, recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield MA. To learn more about their services, visit their website at http://www.psandl.com

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SMEI Philadelphia Presents Seminar on Business Building through Your Story by Steven Smolinsky

4 Aug

Plymouth Meeting, PA, August 4, 2010 – Your story can help you increase the emotional connection to your prospects and customers, but what exactly is your story, and how do you share that story in an effective and compelling way?

At the SMEI Philadelphia Monthly Meeting on Tuesday, August 10, 2010, Steven Smolinsky of Benari LTD and Conversation on Networking will present “Business Building Through Your Story”. This monthly meeting will be held from 7:30 AM to 9:30 AM at the Plymouth Country Club, 888 Plymouth Road, Plymouth Meeting, PA. Click here to register. The fee for members and first time guests is $25.00, and the fee for non members is $45.00.

At this seminar, Steve will deliver an interactive, humorous, and energetic program that will leave you with ideas you can begin to implement immediately. You will learn ideas and techniques to enable you to develop and refine your story in a way that increases your emotional connection to your prospects and customers. You will then discover how to incorporate this story throughout your business, especially into your branding and marketing.

As you share your story with integrity, congruence and enthusiasm, you will increase your customer retention and acquisition and discover that you will attract and retain the employees you want, too. Steve will assign homework to make sure that you put these new ideas and skills into practice as soon as you leave the seminar.

About Steven Smolinsky
Steve has extensive experience as a business founder, owner, and consultant, and has led companies in construction, manufacturing, insurance services and management consulting. He is currently Professional Faculty and Region Manager Africa for the Global Consulting Practicum program of the Wharton School of The University of Pennsylvania, Consulting Professor of the National University of Singapore, and President of Benari LTD, a strategy and marketing consultancy. He is also a founding partner of Conversation On Networking, the world’s leader in interactive, educational programs for improving your ability to develop and maintain great relationships for business and life. He co-authored the book Conversation on Networking, has authored numerous articles, is quoted in the Wall Street Journal and other publications, and occasionally pops up on the radio or television.

About SMEI
Sales & Marketing Executives International (SMEI) is the worldwide organization dedicated to ethical standards, continuing professional development, knowledge sharing, mentoring students and advancing free enterprise. For more information, visit http://www.smei.org.

SMEI Philadelphia meets on the second Tuesday of the month for networking, breakfast and professional development. For more information on membership and future events, visit http://www.smeiphiladelphia.org

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